56 Tests By Jakub Linowski
Jakub Linowski Tested Pattern #64: Tunnel In Test #518
This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515
In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.
Jakub Linowski Tested Pattern #4: Testimonials In Test #506
In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.
Jakub Linowski Tested Pattern #36: Fewer Or More Results In Test #503
In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.
Jakub Linowski Tested Pattern #7: Social Counts In Test #498
In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493
This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:
- The discount message shifted closer towards the price / product selection (above the buy box)
- Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
- Reinforcing that the actual discount will be calculated further on checkout
Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490
In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.
Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489
In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.
Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482
In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.
Jakub Linowski Tested Pattern #19: Benefit Testimonials In Test #473
In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.
This test appeared at the bottom of a longer homepage with additional product listings above.
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467
In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462
In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.
Jakub Linowski Tested Pattern #64: Tunnel In Test #457
In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.
Jakub Linowski Tested Pattern #64: Tunnel In Test #453
In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.
Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446
In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430
In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #425
In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419
In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413
Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).
Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408
Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.