60 Tests By Jakub Linowski

  Founder @ GoodUI     Website   Twitter

Tests

Test #536 on by Jakub Linowski   Jun 14, 2024 Desktop Mobile

Jakub Linowski Tested Pattern #28: Easiest Fields First In Test #536

In this experiment, the order of the checkout flow was rearranged. In the control the first step of the checkout flow started with the shipping information step, followed by greeting card selection. In the variation this was rearranged (hypothesis was that the greeting card step was easier). Impact on sales was measured.

Test #533 on by Jakub Linowski   May 23, 2024 Desktop

Jakub Linowski Tested Pattern #94: Visible Search In Test #533

In this experiment, the presence of a search bar was tested against no search bar altogether. The control had search, and in the variation it was removed. The variation also exposed items from within the "Need Help?" menu, making "My account", "Contact Us" and "FAQ" more prominent.

(Here the AB test is inverted / flipped to match the pattern). 

Test #527 on by Jakub Linowski   Apr 23, 2024 Desktop Mobile

Jakub Linowski Tested Pattern #132: One Time Payment Copy In Test #527

In this experiment, copy related to payment duration types (paid in full or ongoing) was changed. In the the control, one of the option used the "Pay in Full" copy, whereas the variation changed this to "One-time payment". Impact on sales was measured.

Test #525 on by Jakub Linowski   Mar 27, 2024 Desktop Mobile

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #525

In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.

Test #518 on by Jakub Linowski   Feb 14, 2024 Mobile

Jakub Linowski Tested Pattern #64: Tunnel In Test #518

This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.

Test #515 on by Jakub Linowski   Jan 31, 2024 Desktop Mobile

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515

In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.

Test #506 on by Jakub Linowski   Dec 07, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #4: Testimonials In Test #506

In this experiments, reinforcing section tiles were replaced with additional customer testimonials. Impact on adds to cart and sales was measured.

Test #503 on by Jakub Linowski   Nov 05, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #36: Fewer Or More Results In Test #503

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

Test #498 on by Jakub Linowski   Oct 19, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #7: Social Counts In Test #498

In this experiment, the variation tracked how many people would add something to cart over the last 24 hours and display that just below the add to cart button. Impact on adds to cart and transactions was measured.

Test #493 on by Jakub Linowski   Sep 19, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #493

This experiment was technically a larger multi-change one that ran on product detail pages. The control showed an automatically applied coupon (for people opening up targeted emails with the discount). The variation attempted to make this better with the following changes:

  1. The discount message shifted closer towards the price / product selection (above the buy box)
  2. Removal of sale discount amounts and messages tied to longer durations (6 and 12 month duration)
  3. Reinforcing that the actual discount will be calculated further on checkout

Test #490 on by Jakub Linowski   Aug 17, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490

In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.

Test #489 on by Jakub Linowski   Aug 14, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #78: Tags, Badges And Structured Information In Test #489

In this experiment, the size of a saving amount badge was enlarged. Instead of typical badge, the variation stretched the height of the saving information to the full height of the duration selector. The font size was also increased. Impact on overall sales was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #473 on by Jakub Linowski   May 26, 2023 Desktop

Jakub Linowski Tested Pattern #19: Benefit Testimonials In Test #473

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

Test #467 on by Jakub Linowski   Apr 27, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467

In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.

Test #462 on by Jakub Linowski   Mar 24, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462

In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.

Test #457 on by Jakub Linowski   Feb 26, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #64: Tunnel In Test #457

In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.

Test #453 on by Jakub Linowski   Jan 31, 2023 Desktop Mobile

Jakub Linowski Tested Pattern #64: Tunnel In Test #453

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

Test #446 on by Jakub Linowski   Dec 15, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446

In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.

Test #430 on by Jakub Linowski   Sep 20, 2022 Desktop

Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430

In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.