In this experiment, users were able to auto-generate gift messages during the checkout flow based on input fields above. For this reason, the message input area was also shifted further down beyond the initial fields.

In this checkout funnel experiment, instead of showing order details and reassurances in a labeled key-value format (e.g., "Club Length: 6 Months"), they were condensed into an unlabeled bullet list. Media logo badges were also removed. Impact on checkouts and sales was measured.

In this experiment, instead of utilizing the browser auto-complete for the street address, the Google API call was made using the postal/zip code as the input. Once users would begin typing a street address, a pull-down with matching recommendations would appear. Impact on next step visits (to checkout) and sales were measured.

In this experiment, an additional ongoing club was tested in a floating buy box on top of 4 other subscription durations. Impact on adds to cart and sales was measured.

In this experiment, product configuration options were moved from a floating buy box on the right, to wards the center of the product page - increasing their prominence. Impact on adds to cart and sales was measured.

In this experiment, a buy box layout without product choices, was laid out differently. In the control, it product options were shown as a vertical list, whereas in the variation they were turned into a 2x2 grid. Impact on adds to cart and sales were measured. (Mobile only)  

In this experiment, a buy box layout without product choices, was laid out differently. In the control, it product options were shown as a vertical list, whereas in the variation they were turned into a 2x2 grid. Impact on adds to cart and sales were measured.   

In this experiment, a set of 5 alternative product recommendations were moved from the very bottom of the page (control) to the top (variation). These "You May Also Like " recommendations were moved just above the existing product descriptions. Impact on adds to cart and sales was measured.

In this experiment, a set of 5 alternative product recommendations were moved from the very bottom of the page (control) to the top (variation). These "You May Also Like " recommendations were moved just above the existing product descriptions. Impact on adds to cart and sales was measured.

In this experiment (1) the zip code field position was moved up, right below the last name. And (2) entering the zip code would populate the state and city using an autofill API call. Impact on orders completed was measured.

In this experiment (1) the zip code field position was moved up, right below the last name. And (2) entering the zip code would populate the state and city using an autofill API call. Impact on orders completed was measured.

In this tightly triggered experiment, users who (1) did not complete a purchase and (2) visited a different product page saw a button in the top-right corner labeled “Don’t Forget Your Club.” Clicking this button resumed the checkout process at the point where they left off, without requiring the same information to be re-entered.

In this experiment, a single inline page navigation (going to external sub pages) was replaced with multiple and repeated inline page navigations (that linked within the same page). Impact on adds to cart an sales was measured.

In this product detail page experiment, the variation showed a tooltip icon. Upon hovering on the icon it expanded additional information explaining the difference between pay in full and pay per shipment. Impact on sales was measured. 

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen.

The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.

Impact on adds to cart and sales was measured.