61 Tests By
Jakub Linowski
Tests
Test #430 on
by
Jakub Linowski
Sep 20, 2022
Desktop
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430
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In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Test #425 on
by
Jakub Linowski
Aug 03, 2022
Desktop
Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #425
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In this experiment, the complete buy box on a product detail page, floated along as users scrolled through the long screen. The variation made sure the product choice and order now button was always visible. Impact on adds-to-cart and sales was measured.
Test #419 on
by
Jakub Linowski
Jun 29, 2022
Desktop
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419
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In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #413 on
by
Jakub Linowski
May 26, 2022
Desktop
Mobile
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413
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Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).
Test #408 on
by
Jakub Linowski
Apr 29, 2022
Desktop
Mobile
Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408
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Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.
Test #403 on
by
Jakub Linowski
Mar 29, 2022
Desktop
Mobile
Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403
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In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.
Test #399 on
by
Jakub Linowski
Feb 27, 2022
Desktop
Mobile
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
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In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Test #395 on
by
Jakub Linowski
Jan 31, 2022
Desktop
Mobile
Jakub Linowski Tested Pattern #52: How It Works In Test #395
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In this experiment, a How It Works section was appended on a product detail page just above product reviews.
Test #392 on
by
Jakub Linowski
Dec 31, 2021
Desktop
Mobile
Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392
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In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.
Test #388 on
by
Jakub Linowski
Dec 09, 2021
Mobile
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388
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In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.
Test #387 on
by
Jakub Linowski
Nov 30, 2021
Mobile
Jakub Linowski Tested Pattern #88: Action Button In Test #387
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In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Test #383 on
by
Jakub Linowski
Nov 11, 2021
Desktop
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
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In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Test #378 on
by
Jakub Linowski
Oct 07, 2021
Desktop
Mobile
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378
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Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.
Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.
Test #377 on
Adoramapix.com
by
Jakub Linowski
Sep 30, 2021
Desktop
Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com
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In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.
Test #371 on
by
Jakub Linowski
Aug 18, 2021
Desktop
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371
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In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Test #363 on
by
Jakub Linowski
Jul 05, 2021
Desktop
Mobile
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363
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In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Test #360 on
by
Jakub Linowski
Jun 16, 2021
Desktop
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
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In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Test #355 on
by
Jakub Linowski
May 28, 2021
Desktop
Mobile
Jakub Linowski Tested Pattern #79: Single Or Multiple Triggers In Test #355
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In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #347 on
by
Jakub Linowski
Apr 07, 2021
Desktop
Mobile
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #347
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In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Test #344 on
by
Jakub Linowski
Mar 11, 2021
Desktop
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344
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Three common delivery questions were answered at the bottom of a checkout page.