38 Tests By Jakub Linowski

  Founder @ GoodUI     Website   Twitter

Tests

Test #331 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #324 on by Jakub Linowski   Oct 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #17: Expensive First In Test #324

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

Test #320 on by Jakub Linowski   Oct 20, 2020 Desktop

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320

An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.

Test #312 on by Jakub Linowski   Aug 14, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).

Test #287 on Goodui.org by Jakub Linowski   Mar 04, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #117: Company Logos In Test #287 On Goodui.org

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

Test #263 on Goodui.org by Jakub Linowski   Oct 04, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #251 on Goodui.org by Jakub Linowski   Jul 25, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

Test #243 on Goodui.org by Jakub Linowski   Jun 05, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #230 on Goodui.org by Jakub Linowski   Mar 09, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Test #228 on by Jakub Linowski   Mar 05, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #99: Progress Bar In Test #228

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #64 on Goodui.org by Jakub Linowski   Jan 01, 2017

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.