38 Tests By Jakub Linowski

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Tests

Test #413 on by Jakub Linowski   May 26, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #413

Should prices be displayed during an editing state on an add-to-cart screen (after adding-to-cart from a product detail page)? In this experiment, club pricing was added and shown in three areas after customers clicked on a small "edit details" links. The control did not have this pricing information (which was only shown on a product detail screen before).

Test #408 on by Jakub Linowski   Apr 29, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #67: Currency & Taxes In Test #408

Here is a very simple experiment where CDN currency copy was appended to prices being shown on a Canadian ecommerce site. Additional copy ("from Canada") was appended to an existing shipping message.  

Test #403 on by Jakub Linowski   Mar 29, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403

In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.

Test #399 on by Jakub Linowski   Feb 27, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #35: Floating Labels In Test #399

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

Test #395 on by Jakub Linowski   Jan 31, 2022 Desktop Mobile

Jakub Linowski Tested Pattern #52: How It Works In Test #395

In this experiment, a How It Works section was appended on a product detail page just above product reviews.

Test #392 on by Jakub Linowski   Dec 31, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392

In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.

Test #388 on by Jakub Linowski   Dec 09, 2021 Mobile

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388

In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.

Test #387 on by Jakub Linowski   Nov 30, 2021 Mobile

Jakub Linowski Tested Pattern #88: Action Button In Test #387

In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.

Test #383 on by Jakub Linowski   Nov 11, 2021 Desktop

Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383

In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.

Test #378 on by Jakub Linowski   Oct 07, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #378

Here we have an experiment with a variation that preselected an option for a club duration. The control required customers to first express the choice for how many months they would like to order a product for. Whereas the variation defaulted to 12 months from the beginning.

Impact on adds-to-cart and sales was measured. The experiment unfortunately had to be stopped early due to another embedded variation that was performing poorly. And so it does not have many transactions.

Test #377 on Adoramapix.com by Jakub Linowski   Sep 30, 2021 Desktop

Jakub Linowski Tested Pattern #121: Free Shipping In Test #377 On Adoramapix.com

In this experiment, a big "free shipping" badge was added and defaulted to when available. Impact on progression to checkouts and completed sales was measured.

Test #371 on by Jakub Linowski   Aug 18, 2021 Desktop

Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371

In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.

Test #363 on by Jakub Linowski   Jul 05, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

Test #360 on by Jakub Linowski   Jun 16, 2021 Desktop

Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360

In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page. 

Test #355 on by Jakub Linowski   May 28, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #344 on by Jakub Linowski   Mar 11, 2021 Desktop

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344

Three common delivery questions were answered at the bottom of a checkout page. 

Test #340 on by Jakub Linowski   Feb 25, 2021 Desktop

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

Test #335 on by Jakub Linowski   Jan 27, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #32: Condensed List In Test #335

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

Test #331 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.