Pattern #14: Exposed Menu Options

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Exposed Menu Options
  1. Add: Expose Options Exposing Options

    In this pattern options are made more visible by being taken out of a collapsable menu. This encourages people to make choices they might not have thought were there.

Median Effects

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Engagement

Ex: Any Action / Visit

(4 tests)

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Conversions

Ex: Signups, Leads

(2 tests)

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Sales

Ex: Transactions, Upsells

(3 tests)

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Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #14: Exposed Menu Options
Was Tested On Backstage.com by Stanley Zuo

Test 268 Tested on Backstage.com by Stanley Zuo Stanley Nov 08, 2019

Find Out How It Performed With 208,456 Visitors

Listing Mobile
  • Measured by visits to detail page   |   p-val (?)

  • Measured by starts subscription flow   |   p-val (?)

The hypothesis was to hide the SEO panel (A), so that more users will see the first listings and and be less likely to bounce and more likely to visit detail pages. (This is an inverted test to match the pattern)

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The Same Pattern Was Also Tested Here

Test 186 Tested on An Anonymous Site Jul 02, 2018

Find Out How It Performed With 76,974 Visitors

Home & Landing Mobile
  • Measured by visits to product pages   |   p-val (?)

  • Measured by product orders   |   p-val (?)

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Test 110 Tested on Trydesignlab.com by Daniel Shapiro Daniel Jul 01, 2017

Find Out How It Performed With 21,129 Visitors

Home & Landing
  •  

  • Measured by form submits   |   p-val (?)

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Test 107 Tested on Examine.com by Martin Wong Martin May 22, 2017

Find Out How It Performed With 10,662 Visitors

Product
  • Measured by checkout page visits   |   p-val (?)

  • Measured by total sales   |   p-val (?)

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Test 94 Tested on Vivareal.com.br by Rodrigo Mau├ęs Rodrigo Feb 01, 2017

Find Out How It Performed With 20,709 Visitors

Signup
  •  

  • Measured by successful form submits   |   p-val (?)

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Test 55 Tested on Autodesk.com by Lisa Seaman Aug 11, 2016

Find Out How It Performed

Home & Landing
  • Measured by visits to trial page   |   p-val (?)

  •  

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.