9 Tests By Martin Wong

  Director or Marketing @ Examine.com

Tests

Test #174 on Examine.com by Martin WongMartin Wong May 13, 2018 Desktop Mobile X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

- Variant A
- Variant B
Total Sample: 1,702 • Statistical Power at 5% MDE: 8.3%

Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile X.X% Sales

Martin Tested Pattern #50: Autoplay Video On Examine.com

- Variant A
- Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Total Sample: 11,676 • Statistical Power at 5% MDE: 6%

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile X.X% Signups

Martin Tested Pattern #22: Empowering Headline On Examine.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 77,568 • Statistical Power at 5% MDE: 15.1%

Test #160 on Examine.com by Martin WongMartin Wong Mar 15, 2018 Desktop Mobile X.X% Sales

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

- Variant A
- Variant B
Total Sample: 25,025 • Statistical Power at 5% MDE: 9%

Test #144 on Examine.com by Martin WongMartin Wong Jan 14, 2018 Desktop Mobile X.X% Sales

Martin Tested Pattern #27: More For Less Headline On Examine.com

- Variant A
- Variant B
Total Sample: 15,542 • Statistical Power at 5% MDE: 7.8%

Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop X.X% Sales

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

- Variant A
- Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Total Sample: 18,620 • Statistical Power at 5% MDE: 7.6%

Test #93 on Examine.com by Martin WongMartin Wong Aug 01, 2017 Desktop X.X% Sales

Martin Tested Pattern #29: Surfaced Content On Examine.com

- Variant A
- Variant B
Total Sample: 102,416 • Statistical Power at 5% MDE: 6.1%

Test #106 on Examine.com by Martin WongMartin Wong May 23, 2017 Desktop X.X% Sales

Martin Tested Pattern #15: Bulleted Reassurances On Examine.com

- Variant A
- Variant B

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Total Sample: 10,576 • Statistical Power at 5% MDE: 6.5%

Test #107 on Examine.com by Martin WongMartin Wong May 22, 2017 Desktop X.X% Sales

Martin Tested Pattern #14: Exposed Menu Options On Examine.com

- Variant A
- Variant B
Total Sample: 10,662 • Statistical Power at 5% MDE: 6.8%