Actively updated insights from 432 A/B tests :)
Small or Big
Small Tests
+3.9 %
Generic Median Effect
(432 tests)
Big Tests
+13.5%
Generic Median Effect
(50 tests)
The smaller experiments are all sourced from GoodUI and are typically more "isolated" towards a single pattern (with occasional confounding). The bigger experiments are ones which combined as many multiple and positive probability changes into a single variation. These have been sourced from larger optimization projects we've designed and a/b tested over the years.
Adding, Replacing or Removing
Adding
+3.2 %
Generic Median Effect
(194 tests)
Replacing
+5.1 %
Generic Median Effect
(191 tests)
Removing
+3.3 %
Generic Median Effect
(24 tests)
Desktop or Mobile
Desktop Only
+3.9 %
Generic Median Effect
(361 tests)
View Desktop Patterns
Mobile Only
+3.7 %
Generic Median Effect
(274 tests)
View Mobile Patterns
Desktop + Mobile
+3.9 %
Generic Median Effect
(412 tests)
View All Patterns
By Change Types
Form
+3.3 %
Generic Median Effect
(62 tests)
View Form Patterns
Headline
+5.9 %
Generic Median Effect
(13 tests)
View Headline Patterns
Pricing
+4.4 %
Generic Median Effect
(37 tests)
View Pricing Patterns
Popup
+4.1 %
Generic Median Effect
(10 tests)
View Popup Patterns
Personalization
+6.3 %
Generic Median Effect
(6 tests)
View Personalization Patterns
Layout
+1.4 %
Generic Median Effect
(25 tests)
View Layout Patterns
Button
+5.1 %
Generic Median Effect
(61 tests)
View Button Patterns
Photos
+3 %
Generic Median Effect
(29 tests)
View Photos Patterns
Copy
+4 %
Generic Median Effect
(137 tests)
View Copy Patterns
Interaction
+3.9 %
Generic Median Effect
(39 tests)
View Interaction Patterns
By Screen Types
Home & Landing
+7.3 %
Generic Median Effect
(116 tests)
View Home & Landing Patterns
Content
+7.3 %
Generic Median Effect
(11 tests)
View Content Patterns
Product
+3.8 %
Generic Median Effect
(100 tests)
View Product Patterns
Checkout
+0.2 %
Generic Median Effect
(36 tests)
View Checkout Patterns
Listing
+3.9 %
Generic Median Effect
(56 tests)
View Listing Patterns
Thank You
+9.9 %
Generic Median Effect
(4 tests)
View Thank You Patterns
Shopping Cart
+3.2 %
Generic Median Effect
(20 tests)
View Shopping Cart Patterns
Signup
+2.7 %
Generic Median Effect
(56 tests)
View Signup Patterns
Pricing
+4.9 %
Generic Median Effect
(18 tests)
View Pricing Patterns
Global
+8.4 %
Generic Median Effect
(14 tests)
View Global Patterns
By Metric Types
Progression
+8.8 %
Generic Median Effect
(203 tests)
View Progression Patterns
Leads
+4.8 %
Generic Median Effect
(107 tests)
View Leads Patterns
Signups
+3 %
Generic Median Effect
(86 tests)
View Signups Patterns
Sales
+3.3 %
Generic Median Effect
(210 tests)
View Sales Patterns
Engagement
+1.5 %
Generic Median Effect
(14 tests)
View Engagement Patterns
Revenue
+7.2 %
Generic Median Effect
(21 tests)
View Revenue Patterns