All Latest 498 A/B Tests
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MOST RECENT TESTS
Test #525 on by Jakub Linowski Mar 27, 2024 Desktop Mobile Product
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #525
In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.
Test #495 on Formelskin.de by Alexander Krieger Sep 25, 2023 Mobile Signup
Alexander Krieger Tested Pattern #9: Multiple Steps In Test #495 On Formelskin.de
In this experiment two sections of a form on a single page (control) were broken out into 2 separate steps (variation). The two sections included personal details and shipping information. This step appeared after having received a product recommendation when filling out a questionnaire for a skin care product. Impact on next step progression and purchases was measured.
Test #490 on by Jakub Linowski Aug 17, 2023 Desktop Mobile
Jakub Linowski Tested Pattern #9: Multiple Steps In Test #490
In this experiment, a section dedicated to choosing gift messages was taken out and separated into its own individial step. The change happened on the first step of a checkout flow and increased the flow by an additional step. Impact on checkouts and total sales was measured.
Test #470 on Formelskin.de by Alexander Krieger May 12, 2023 Mobile Signup
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #470 On Formelskin.de
In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.
Test #469 on by Ardit Veliu Apr 28, 2023 Desktop Signup
Ardit Veliu Tested Pattern #129: Right Or Left Aligned Forms In Test #469
In this experiment, a right side form shifted in position to the left. Impact on leads was measured.
Test #456 on Aboalarm.de by Daria Kurchinskaia Feb 23, 2023 Desktop Mobile Signup
Daria Kurchinskaia Tested Pattern #28: Easiest Fields First In Test #456 On Aboalarm.de
In this experiment, a more difficult step of a contract cancelation service flow was rearranged toward a later step. In the variation, the easier step (hypothetically) with personal details and address fields was placed as the first step. Whereas the step with contract or account numbers (hypothetically more difficult) were placed as the second step.
Test #454 on Trenyrkarna.cz by Ondřej Ilinčev Jan 31, 2023 Desktop Mobile Shopping Cart
Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #454 On Trenyrkarna.cz
In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.
Test #435 on Volders.de by Daria Kurchinskaia Oct 17, 2022 Desktop Mobile Checkout
Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de
In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).
Test #433 on Expertinstitute.com by Ardit Veliu Sep 30, 2022 Desktop Mobile Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com
In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #427 on Designlab.com by Daniel Shapiro Aug 10, 2022 Desktop Mobile Checkout
Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com
In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.
Test #423 on Expertinstitute.com by Ardit Veliu Jul 26, 2022 Desktop Mobile Home & Landing
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com
In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Test #422 on Volders.de by Daria Kurchinskaia Jul 22, 2022 Desktop Mobile Shopping Cart
Daria Kurchinskaia Tested Pattern #3: Fewer Form Fields In Test #422 On Volders.de
A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.
Test #415 on Learnwithhomer.com by Stanley Zuo Jun 09, 2022 Mobile Checkout
Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com
Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.
Test #414 on Volders.de by Frederik Fröhle May 31, 2022 Desktop Mobile Checkout
Frederik Fröhle Tested Pattern #98: Auto Suggest In Test #414 On Volders.de
Does adding Google's address auto complete functionality to an address field help with higher form completions? This auto fill feature has been tested in the variation of a contract cancellation funnel. After selecting an auto completed address from a pulldown menu, the following fields were preselected: house number, zip code, city and country (potentially lowering friction?). Impact on successful form completions (contract cancellations) has been measured. Notice how the form also expanded progressively upon selecting the complete address in the variation.
Test #409 on Expertinstitute.com by Ardit Veliu Apr 30, 2022 Desktop Mobile Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #409 On Expertinstitute.com
In this experiment, the copy of an input textarea on a lead form was used to summarize a user's choices. Instead of showing using a generic "Message" statement, the variation use the following formula: "I'm a [Lead Type] located in [State] looking for [Expert Type]. Looking forward to hearing from you today. Thank You." Impact of leads was measured.
Test #405 on Learnwithhomer.com by Stanley Zuo Apr 07, 2022 Mobile Signup
Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com
In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.
Test #399 on by Jakub Linowski Feb 27, 2022 Desktop Mobile Checkout
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Test #393 on Snocks.com by Melina Hess Jan 19, 2022 Mobile Shopping Cart
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393 On Snocks.com
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Test #389 on Svsound.com by Keenan Davis Dec 16, 2021 Desktop Mobile Checkout
Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.
Test #383 on by Jakub Linowski Nov 11, 2021 Desktop Checkout
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.