All Latest 610 A/B Tests

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MOST RECENT TESTS

Test #305 on Volders.de by Michal Fiech Jun 30, 2020 Mobile Desktop Home & Landing

Michal Tested Pattern #94: Visible Search On Volders.de

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

Test #302 on Volders.de by Michal Fiech Jun 09, 2020 Desktop Mobile Signup

Michal Tested Pattern #83: Progressive Fields On Volders.de

In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.

Test #300 on Volders.de by Michal Fiech May 25, 2020 Desktop Mobile Signup

Michal Tested Pattern #3: Fewer Form Fields On Volders.de

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account.

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

Test #290 on Prepagent.com by Arthur Sparks Mar 23, 2020 Desktop Pricing

Arthur Tested Pattern #14: Exposed Menu Options On Prepagent.com

In this experiment, a simple pulldown menu (for US state selection) was replaced with all state options shown as selectable buttons. The states were also abbreviated.

Test #286 on Volders.de by Alexander Krieger Feb 28, 2020 Desktop Mobile Home & Landing

Alexander Tested Pattern #9: Multiple Steps On Volders.de

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Test #280 on Volders.de by Alexander Krieger Jan 24, 2020 Desktop Mobile Signup

Alexander Tested Pattern #3: Fewer Form Fields On Volders.de

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Test #274 on by Someone Dec 16, 2019 Desktop Mobile Checkout

Someone Tested Pattern #1: Remove Coupon Fields

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Test #269 on Thomasnet.com by Julian Gaviria Nov 15, 2019 Desktop Home & Landing

Julian Tested Pattern #14: Exposed Menu Options On Thomasnet.com

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

Test #258 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup

Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com

In this variation an optional field label was added.

Test #259 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup

Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com

Test #257 on Thomasnet.com by Julian Gaviria Sep 09, 2019 Desktop Mobile Signup

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

In this followup experiment, field labels without and with a marked asterisk were tested.

Test #256 on by Alex James Aug 23, 2019 Desktop Mobile Signup

Alex Tested Pattern #109: Required Field Labels

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Test #255 on Thomasnet.com by Julian Gaviria Aug 22, 2019 Desktop Mobile Signup

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

In this experiment, field labels without and with a marked asterisk were tested.

Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup

Tael Tested Pattern #83: Progressive Fields On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #236 on by Alex James Apr 04, 2019 Desktop Signup

Alex Tested Pattern #9: Multiple Steps

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup