All Latest 556 A/B Tests
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Test #274 on
by
Someone
Dec 16, 2019
Desktop
Mobile
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Someone Tested Pattern #1: Remove Coupon Fields In Test #274


In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #269 on
Thomasnet.com
by
Julian Gaviria
Nov 15, 2019
Desktop
Home & Landing
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com


In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Test #258 on
Thomasnet.com
by
Julian Gaviria
Sep 12, 2019
Desktop
Mobile
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Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com


In this variation an optional field label was added.
Test #259 on
Thomasnet.com
by
Julian Gaviria
Sep 12, 2019
Desktop
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Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com


Test #257 on
Thomasnet.com
by
Julian Gaviria
Sep 09, 2019
Desktop
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Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com


In this followup experiment, field labels without and with a marked asterisk were tested.
Test #256 on
by
Alex James
Aug 23, 2019
Desktop
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Alex James Tested Pattern #109: Required Field Labels In Test #256


The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #255 on
Thomasnet.com
by
Julian Gaviria
Aug 22, 2019
Desktop
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Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com


In this experiment, field labels without and with a marked asterisk were tested.
Test #39 on
Over-blog.com
by
Tael Pinault
Jul 02, 2019
Desktop
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Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com


This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #236 on
by
Alex James
Apr 04, 2019
Desktop
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Alex James Tested Pattern #9: Multiple Steps In Test #236


In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #233 on
Annonce.cz
by
Ondřej Ilinčev
Apr 01, 2019
Desktop
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Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz


In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #231 on
Glass.net
by
Mark Freedle
Mar 14, 2019
Desktop
Mobile
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Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net


Test #224 on
by
Alex James
Feb 11, 2019
Desktop
Home & Landing
Alex James Tested Pattern #3: Fewer Form Fields In Test #224


This experiment reduced the search form by removing the distance field.
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com


Test #9 on
by
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9


Test #165 on
Bomgar.com
by
Lee Elkins
Apr 04, 2018
Desktop
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Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com




Test #155 on
Mt.com
by
Vito Mediavilla
Feb 22, 2018
Mobile
Product
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com


Test #147 on
Reverb.com
by
Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com


Test #146 on
Goodui.org
by
Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org


Test #145 on
Normanrecords.com
by
Nathon Raine
Jan 18, 2018
Desktop
Checkout
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com


In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #128 on
Acousticalsurfaces.c...
by
Nina Bayatti
Dec 02, 2017
Desktop
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Nina Bayatti Tested Pattern #20: Canned Response In Test #128 On Acousticalsurfaces.c...

