All Latest 539 A/B Tests
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MOST RECENT TESTS
Test #274 on by Someone Dec 16, 2019 Desktop Mobile Checkout
Someone Tested Pattern #1: Remove Coupon Fields In Test #274
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #269 on Thomasnet.com by Julian Gaviria Nov 15, 2019 Desktop Home & Landing
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com
In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Test #258 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com
In this variation an optional field label was added.
Test #259 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com
Test #257 on Thomasnet.com by Julian Gaviria Sep 09, 2019 Desktop Mobile Signup
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Test #256 on by Alex James Aug 23, 2019 Desktop Mobile Signup
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #255 on Thomasnet.com by Julian Gaviria Aug 22, 2019 Desktop Mobile Signup
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup
Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #236 on by Alex James Apr 04, 2019 Desktop Signup
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup
Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Test #224 on by Alex James Feb 11, 2019 Desktop Home & Landing
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #165 on Bomgar.com by Lee Elkins Apr 04, 2018 Desktop Signup
Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com
Test #155 on Mt.com by Vito Mediavilla Feb 22, 2018 Mobile Product
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com
Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org
Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #128 on Acousticalsurfaces.c... by Nina Bayatti Dec 02, 2017 Desktop Signup