Pattern #110: Optional Field Labels

Pattern #110  Tested 2 timesTested by Julian Gaviria on Sep 12, 2019

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Optional Field Labels (Variant A) Optional Field Labels (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

?

Signups

(2 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #110: Optional Field Labels
Was Tested On Thomasnet.com by Julian Gaviria

Added

Isolated

Test #258 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Sep 12, 2019 Test link

Find Out How It Did With 5,965 Visitors

  • Measured by successful registrations

In this variationĀ an optional field label was added.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test #259 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Sep 12, 2019 Test link

Find Out How It Did With 5,890 Visitors

  • Measured by successful registrations

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.