Pattern #110: Optional Field Labels

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Optional Field Labels
  1. Showing Optional Fields Explaining

    The idea of this pattern is to let users know about which fields are optional (ex: using text above the field).

Median Effects

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Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

(2 tests)

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

Tests

Pattern #110: Optional Field Labels
Was Tested On Thomasnet.com by Julian Gaviria

Test #258 Tested on Thomasnet.com by Julian Gaviria Julian Sep 12, 2019

Find Out How It Performed With 5,965 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #259 Tested on Thomasnet.com by Julian Gaviria Julian Sep 12, 2019

Find Out How It Performed With 5,890 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.