Pattern #83: Progressive Fields
Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org
Extra Form Fields Smaller Commitments
The idea of this pattern is to show form fields progressively after clicking the submit button (or after filling out particular fields). Could this frustrate users or is this is a good way of not overwhelming people with too many fields right away?
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.