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Test #59 on by Someone Someone Oct 01, 2016 Home & Landing X.X% Leads

Someone Tested Pattern #8: Natural Language Forms

- Variant A
- Variant B
Total Sample: 3,716 • Statistical Power at 5% MDE: 7.7%

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Test #58 on Bingocardcreator.com by Patrick McKenziePatrick McKenzie Aug 26, 2016 Desktop Home & Landing X.X% Leads

Patrick Tested Pattern #8: Natural Language Forms On Bingocardcreator.com

- Variant A
- Variant B
Total Sample: 736 • Statistical Power at 5% MDE: 6.3%

Test #69 on Digitalmarketer.com by Justin RondeauJustin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

- Variant A
- Variant B
Total Sample: 2,685 • Statistical Power at 5% MDE: 20%

Test #57 on by Jakub LinowskiJakub Linowski Jul 07, 2016 Desktop Checkout X.X% Sales

Jakub Tested Pattern #66: Complementary Upsell

- Variant A
- Variant B
Total Sample: 6,079 • Statistical Power at 5% MDE: 12.5%

Test #38 on Mt.com by Vito MediavillaVito Mediavilla May 01, 2016 Desktop Product X.X% Leads

Vito Tested Pattern #10: Postponed Modal Forms On Mt.com

- Variant A
- Variant B
Total Sample: 13,526 • Statistical Power at 5% MDE: 9.2%

Test #65 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

- Variant A
- Variant B
Total Sample: 5,788 • Statistical Power at 5% MDE: 49.1%

Test #28 on Digitalmarketer.com by Justin RondeauJustin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

- Variant A
- Variant B
Total Sample: 6,315 • Statistical Power at 5% MDE: 35.5%

Test #60 on Embracepetinsurance.... by Matt AsterMatt Aster Sep 30, 2015 Desktop Home & Landing X.X% Signups

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 12,102 • Statistical Power at 5% MDE: 60.3%

Test #15 on Embracepetinsurance.... by Matt AsterMatt Aster Aug 28, 2015 Desktop Home & Landing X.X% Leads

Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....

- Variant A
- Variant B
Total Sample: 18,638 • Statistical Power at 5% MDE: 81.8%

Test #1 on by Oskar ZabikOskar Zabik May 01, 2015 Desktop Product X.X% Leads

Oskar Tested Pattern #9: Multiple Steps

- Variant A
- Variant B
Total Sample: 18,081 • Statistical Power at 5% MDE: 9.5%

Test #129 on Barackobama.com by Kyle RushKyle Rush Jun 01, 2012 Desktop Checkout X.X% Revenue

Kyle Tested Pattern #9: Multiple Steps On Barackobama.com

- Variant A
- Variant B

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush