1 Tests By Kyle Rush

  Ex-Head Of Optimization @ Optimizely   Twitter


Test #129 on Barackobama.com by Kyle Rush   Jun 01, 2012 Desktop

Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush