2 Tests By 
Oskar Zabik
Tests
Test #1 on
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Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #4 on
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Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.