All Latest 607 A/B Tests

In this experiment, the homepage interaction, headline, and images were changed. In the control, users saw a single “Shop Now” button leading directly to products. In the variation, users first chose between “Reset” or “Lose Weight,” then selected a duration in days before being shown products. The impact on sales was measured.

In this experiment, returning users to a homepage would be shown recently viewed items. Impact on adds to cart and sales was measured. The experiment was triggered to returning users.

In this experiment, a series of brand logos with links to product listing pages were added - enabling another layer of search. Impact on products purchased was measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

In this experiment, three popular juice products were shown higher on the variation (instead of lower in the control). Impact on sales was measured.

In this experiment, the variation added popular categories with links at the top of the homepage. This was done for all sets of user segments: new and returning. Impact on transactions was measured.

In this experiment, the right vs left position of a form (at the bottom of a landing page) was a/b tested. Impact on progression and form completion was measured.

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

In this RETEST experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured. It was also triggered by users who scrolled at least 100px downwards towards the FAQ section.

In this experiment, a Frequently Asked Questions section was added near the bottom of a short lead gen form. This test ran on one of Expert Institute's landing pages for their expert witness seeking services. Impact on leads was measured.

This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.

In the control, users didn't see any cart icon nor function to resume their checkout flow.

In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.

In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

In this experiment, users that did not complete a purchase and came back to the homepage were shown two different experiences. In the control, users would see the homepage (essentially having to restart the purchase flow). Whereas, in the variation, users would be shown a "Welcome Back" summary view with the completed steps shown as completed and a quick resume button to the next incomplete step. Impact on completed sales was measured.

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

In this experiment, 9 Twitter card style testimonials were appended onto the homepage of Rollbar. These were image / screenshots recreations without links to the actual tweets.

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

In this experiment, three video testimonials were added mid page onto a signup / lead form page.