Pattern #48: Video Testimonials

Pattern #48  Tested 2 timesTested by Ardit Veliu on May 25, 2023

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Video Testimonials (Variant A) Video Testimonials (Variant B)

Expected Median Effects Of B

?

Progression

(2 tests)

?

Leads

(2 tests)

-

Signups

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tested on

Tests

Pattern #48: Video Testimonials
Was Tested On Expertinstitute.com by Ardit Veliu

Added

Isolated

Test # 471 on Expertinstitute.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ardit Veliu    May 25, 2023 Test link

Find Out How It Did With 6,837 Visitors

  • Measured by initial form focus

  • Measured by form submissions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test # 472 on Expertinstitute.... by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ardit Veliu    May 25, 2023 Test link

Find Out How It Did With 6,837 Visitors

  • Measured by initial form focus

  • Measured by form submissions

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Home & Landing

In this experiment, three video testimonials were added mid page onto a signup / lead form page.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.