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MOST RECENT TESTS

Test #455 on Expertinstitute.com by Ardit Veliu   Feb 16, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #117: Company Logos In Test #455 On Expertinstitute.com

In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.

Test #445 on Phorest.com by Sorcha Mullis   Dec 14, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

Test #442 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #443 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #439 on Designlab.com by Daniel Shapiro   Oct 31, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #436 on Designlab.com by Daniel Shapiro   Oct 25, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com

In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.

Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".

In both cases, the numbers were accurate and dynamically updated.

Test #426 on Phorest.com by Sorcha Mullis   Aug 09, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.

Test #423 on Expertinstitute.com by Ardit Veliu   Jul 26, 2022 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).

Test #419 on by Jakub Linowski   Jun 29, 2022 Desktop Home & Landing

Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

Test #418 on Online.metro-cc.ru by Andrey Andreev   Jun 28, 2022 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #135: Product Categories In Test #418 On Online.metro-cc.ru

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

Test #410 on Designlab.com by Daniel Shapiro   May 05, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com

Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.

Test #401 on Learnwithhomer.com by Stanley Zuo   Mar 11, 2022 Desktop Home & Landing

Stanley Zuo Tested Pattern #58: Full Height False Bottom In Test #401 On Learnwithhomer.com

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

Test #381 on Expertinstitute.com by Ardit Veliu   Oct 30, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com

In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.

Test #380 on Getninjas.com.br by Rodolfo Lugli   Oct 27, 2021 Desktop Mobile Home & Landing

Rodolfo Lugli Tested Pattern #21: What It's Worth In Test #380 On Getninjas.com.br

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

Test #374 on Expertinstitute.com by Ardit Veliu   Sep 15, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

Test #369 on Getninjas.com.br by Rodolfo Lugli   Aug 05, 2021 Desktop Mobile Home & Landing

Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

Test #368 on Mvideo.ru by Andrey Andreev   Aug 02, 2021 Desktop Home & Landing

Andrey Andreev Tested Pattern #135: Product Categories In Test #368 On Mvideo.ru

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Test #358 on Preply.com by Gleb Hodorovskiy   Jun 03, 2021 Desktop Home & Landing

Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

Test #356 on Mvideo.ru by Andrey Andreev   May 29, 2021 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #135: Product Categories In Test #356 On Mvideo.ru

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)