All Latest 391 A/B Tests

Only Significant A/B Tests

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #333 on Expertinstitute.com by Ardit Veliu   Dec 31, 2020 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #329 on Snocks.com by Samuel Hess   Dec 23, 2020 Mobile Home & Landing

Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

Test #328 on Umbraco.com by Lars Skjold Iversen   Dec 21, 2020 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

Test #10 on Tradegecko.com by Syed AtiF Husain   Nov 30, 2020 Desktop Home & Landing

Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

Test #316 on Trydesignlab.com by Daniel Shapiro   Sep 24, 2020 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

Test #313 on Trydesignlab.com by Daniel Shapiro   Aug 19, 2020 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

Test #311 on Backstage.com by Stanley Zuo   Aug 11, 2020 Desktop Mobile Home & Landing

Stanley Zuo Tested Pattern #118: Category Images In Test #311 On Backstage.com

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

Test #308 on Umbraco.com by Lars Skjold Iversen   Jul 23, 2020 Desktop Home & Landing

Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

Test #305 on Volders.de by Michal Fiech   Jun 30, 2020 Mobile Desktop Home & Landing

Michal Fiech Tested Pattern #94: Visible Search In Test #305 On Volders.de

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

Test #297 on Trydesignlab.com by Daniel Shapiro   May 04, 2020 Desktop Home & Landing

Daniel Shapiro Tested Pattern #41: Sticky Call To Action In Test #297 On Trydesignlab.com

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

Test #288 on Kenhub.com by Niels Hapke   Mar 05, 2020 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #117: Company Logos In Test #288 On Kenhub.com

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

Test #286 on Volders.de by Alexander Krieger   Feb 28, 2020 Desktop Mobile Home & Landing

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #286 On Volders.de

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Test #279 on Umbraco.com by Lars Skjold Iversen   Jan 16, 2020 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #79: Single Or Multiple Search Triggers In Test #279 On Umbraco.com

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

Test #276 on Umbraco.com by Lars Skjold Iversen   Dec 31, 2019 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").

Test #269 on Thomasnet.com by Julian Gaviria   Nov 15, 2019 Desktop Home & Landing

Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

Test #263 on Goodui.org by Jakub Linowski   Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #260 on Valkexclusief.nl by Online Dialogue   Sep 16, 2019 Desktop Home & Landing

Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #246 on Thomasnet.com by Julian Gaviria   Jun 12, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #243 on Goodui.org by Jakub Linowski   Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #239 on Volders.de by Alexander Krieger   May 02, 2019 Desktop Home & Landing

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).