# Pattern #33: Example Situations

### Pattern #33  Tested 3 timesFirst tested by Sumantha Shankaranarayana Recently tested by Sorcha Mullis on Dec 14, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B

?

Progression

(1 tests)

?

(3 tests)

-

Signups

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

# Pattern #33: Example SituationsWas Tested On Phorest.com by Sorcha Mullis

Isolated

Test # 445 on Phorest.com by Sorcha Mullis    Dec 14, 2022 Test link

## Find Out How It Did With 132,525 Visitors

• Measured by completed lead forms

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

## The Same Pattern Was Also Tested Here

Isolated

Test # 339 on Expertinstitute.... by Ardit Veliu    Feb 23, 2021 Test link

## Find Out How It Did With 8,388 Visitors

• Measured by form submits

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help.

Replaced

Isolated

Test # 116 on Homewarrantyrevi... by S. S.    Oct 01, 2017 Test link

## Find Out How It Did With 5,581 Visitors

• Measured by visits to next page

• Measured by form completion on next screen

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.