3 Tests By Sorcha Mullis

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Tests

Test #445 on Phorest.com by Sorcha Mullis   Dec 14, 2022 Desktop Mobile

Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #426 on Phorest.com by Sorcha Mullis   Aug 09, 2022 Desktop Mobile

Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.