All Latest 615 A/B Tests

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Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

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MOST RECENT TESTS

Test #55 on Autodesk.com by Lisa Seaman Aug 11, 2016 Desktop Home & Landing

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Test #69 on Digitalmarketer.com by Justin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Test #17 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

Test #18 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

This is a retest of Test017 with a lengthier testing duration.

Test #16 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

Test #37 on Onlinefaxes.com by Jaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Test #35 on by Someone Apr 01, 2016 Desktop Mobile Home & Landing

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

Test #34 on Theorytestpro.co.uk by Henry Dillon Mar 01, 2016 Desktop Home & Landing

Henry Tested Pattern #11: Gradual Reassurance On Theorytestpro.co.uk

Test #65 on Digitalmarketer.com by Justin Rondeau Mar 01, 2016 Desktop Home & Landing

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Test #28 on Digitalmarketer.com by Justin Rondeau Mar 01, 2016 Desktop Home & Landing

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #23 on Checkineasy.com by Justin Baer Oct 01, 2015 Desktop Mobile Home & Landing