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Test #59 on by Someone Oct 01, 2016 Home & Landing X.X% Leads

Someone Tested Pattern #8: Natural Language Forms

Total Sample: 3,716 • Statistical Power at 5% MDE: 7.7%

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Test #58 on Bingocardcreator.com by Patrick McKenzie Aug 26, 2016 Desktop Home & Landing X.X% Leads

Patrick Tested Pattern #8: Natural Language Forms On Bingocardcreator.com

Total Sample: 736 • Statistical Power at 5% MDE: 6.3%

Test #55 on Autodesk.com by Lisa Seaman Aug 11, 2016 Desktop Home & Landing X.X% Progression

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Total Sample: 453,820 • Statistical Power at 5% MDE: 99.9%

Test #69 on Digitalmarketer.com by Justin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing X.X% Signups

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Total Sample: 2,685 • Statistical Power at 5% MDE: 20%

Test #18 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing X.X% Progression

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

This is a retest of Test017 with a lengthier testing duration.

Total Sample: 241,695 • Statistical Power at 5% MDE: 23.8%

Test #16 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing X.X% Progression

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

Total Sample: 25,584 • Statistical Power at 5% MDE: 9.5%

Test #17 on Caffeineinformer.com by James Foster Jul 01, 2016 Mobile Home & Landing X.X% Progression

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

Total Sample: 25,344 • Statistical Power at 5% MDE: 9.4%

Test #37 on Onlinefaxes.com by Jaymie Friesen Apr 09, 2016 Desktop Mobile Home & Landing X.X% Sales

Jaymie Tested Pattern #27: More For Less Headline On Onlinefaxes.com

Total Sample: 21,822 • Statistical Power at 5% MDE: 11.1%

Test #35 on by Someone Apr 01, 2016 Desktop Mobile Home & Landing X.X% Sales

Someone Tested Pattern #26: Cart Reminder And Recently Viewed

Total Sample: 37,741 • Statistical Power at 5% MDE: 11.9%

Test #65 on Digitalmarketer.com by Justin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #10: Postponed Modal Forms On Digitalmarketer.com

Total Sample: 5,788 • Statistical Power at 5% MDE: 49.1%

Test #28 on Digitalmarketer.com by Justin Rondeau Mar 01, 2016 Desktop Home & Landing X.X% Leads

Justin Tested Pattern #3: Fewer Form Fields On Digitalmarketer.com

Total Sample: 6,315 • Statistical Power at 5% MDE: 35.5%

Test #34 on Theorytestpro.co.uk by Henry Dillon Mar 01, 2016 Desktop Home & Landing X.X% Signups

Henry Tested Pattern #11: Gradual Reassurance On Theorytestpro.co.uk

Total Sample: 7,507 • Statistical Power at 5% MDE: 14.1%

Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing X.X% Sales

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Total Sample: 26,652 • Statistical Power at 5% MDE: 12.2%

Test #23 on Checkineasy.com by Justin Baer Oct 01, 2015 Desktop Mobile Home & Landing X.X% Signups