All Latest 391 A/B Tests
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MOST RECENT TESTS
Test #419 on
by
Jakub Linowski
Jun 29, 2022
Desktop
Home & Landing
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419


In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #418 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 28, 2022
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #418 On Online.metro-cc.ru


In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Test #410 on
Designlab.com
by
Daniel Shapiro
May 05, 2022
Desktop
Mobile
Home & Landing
Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com


Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.
Test #401 on
Learnwithhomer.com
by
Stanley Zuo
Mar 11, 2022
Desktop
Home & Landing
Stanley Zuo Tested Pattern #58: Full Height False Bottom In Test #401 On Learnwithhomer.com


Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.
Test #381 on
Expertinstitute.com
by
Ardit Veliu
Oct 30, 2021
Desktop
Mobile
Home & Landing
Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com


In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.
Test #380 on
Getninjas.com.br
by
Rodolfo Lugli
Oct 27, 2021
Desktop
Mobile
Home & Landing
Rodolfo Lugli Tested Pattern #21: What It's Worth In Test #380 On Getninjas.com.br


In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).
Test #374 on
Expertinstitute.com
by
Ardit Veliu
Sep 15, 2021
Desktop
Mobile
Home & Landing
Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com


In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.
Test #369 on
Getninjas.com.br
by
Rodolfo Lugli
Aug 05, 2021
Desktop
Mobile
Home & Landing
Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br


In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).
Test #368 on
Mvideo.ru
by
Andrey Andreev
Aug 02, 2021
Desktop
Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru


In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.
Test #358 on
Preply.com
by
Gleb Hodorovskiy
Jun 03, 2021
Desktop
Home & Landing
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com


In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Test #356 on
Mvideo.ru
by
Andrey Andreev
May 29, 2021
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru


In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #355 on
by
Jakub Linowski
May 28, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355


In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #351 on
Baremetrics.com
by
Brian Sierakowski
Apr 30, 2021
Desktop
Mobile
Home & Landing
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com


In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #348 on
Flukenetworks.com
by
Marika Francisco
Apr 22, 2021
Desktop
Home & Landing
Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com


In this simple experiment, the size of the "Get Quote" button in the top navigation was increased.
Test #347 on
by
Jakub Linowski
Apr 07, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347


In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Test #346 on
by
Stanley Zuo
Mar 30, 2021
Desktop
Mobile
Home & Landing
Stanley Zuo Tested Pattern #117: Company Logos In Test #346


In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.
Test #345 on
Getninjas.com.br
by
Rodolfo Lugli
Mar 29, 2021
Desktop
Home & Landing
Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br


In this experiment, a single long form was broken into at least 3 steps.
Test #339 on
Expertinstitute.com
by
Ardit Veliu
Feb 23, 2021
Desktop
Home & Landing
Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com


In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help.
Test #338 on
Umbraco.com
by
Lars Skjold Iversen
Jan 29, 2021
Desktop
Mobile
Home & Landing
Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com


In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.
Test #335 on
by
Jakub Linowski
Jan 27, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #32: Condensed List In Test #335


The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.