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MOST RECENT TESTS

Test #419 on by Jakub Linowski   Jun 29, 2022 Desktop Home & Landing

Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

Test #418 on Online.metro-cc.ru by Andrey Andreev   Jun 28, 2022 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #418 On Online.metro-cc.ru

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

Test #410 on Designlab.com by Daniel Shapiro   May 05, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com

Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.

Test #401 on Learnwithhomer.com by Stanley Zuo   Mar 11, 2022 Desktop Home & Landing

Stanley Zuo Tested Pattern #58: Full Height False Bottom In Test #401 On Learnwithhomer.com

Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.

Test #381 on Expertinstitute.com by Ardit Veliu   Oct 30, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #49: Above The Fold Call To Action In Test #381 On Expertinstitute.com

In this experiment, an extra button to a signup lead form was placed above the fold. In the control, the same button appeared further down on the page.

Test #380 on Getninjas.com.br by Rodolfo Lugli   Oct 27, 2021 Desktop Mobile Home & Landing

Rodolfo Lugli Tested Pattern #21: What It's Worth In Test #380 On Getninjas.com.br

In this experimemt, the average $ gain from a performed service category was shown on a landing page. Impact on leads was measured (people who would be signing up to offer a particular service).

Test #374 on Expertinstitute.com by Ardit Veliu   Sep 15, 2021 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com

In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.

Test #369 on Getninjas.com.br by Rodolfo Lugli   Aug 05, 2021 Desktop Mobile Home & Landing

Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br

In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).

Test #368 on Mvideo.ru by Andrey Andreev   Aug 02, 2021 Desktop Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

Test #358 on Preply.com by Gleb Hodorovskiy   Jun 03, 2021 Desktop Home & Landing

Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

Test #356 on Mvideo.ru by Andrey Andreev   May 29, 2021 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

Test #355 on by Jakub Linowski   May 28, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

Test #351 on Baremetrics.com by Brian Sierakowski   Apr 30, 2021 Desktop Mobile Home & Landing

Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #348 on Flukenetworks.com by Marika Francisco   Apr 22, 2021 Desktop Home & Landing

Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com

In this simple experiment, the size of the "Get Quote" button in the top navigation was increased. 

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #346 on by Stanley Zuo   Mar 30, 2021 Desktop Mobile Home & Landing

Stanley Zuo Tested Pattern #117: Company Logos In Test #346

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #345 on Getninjas.com.br by Rodolfo Lugli   Mar 29, 2021 Desktop Home & Landing

Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br

In this experiment, a single long form was broken into at least 3 steps. 

Test #339 on Expertinstitute.com by Ardit Veliu   Feb 23, 2021 Desktop Home & Landing

Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

Test #338 on Umbraco.com by Lars Skjold Iversen   Jan 29, 2021 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #335 on by Jakub Linowski   Jan 27, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #32: Condensed List In Test #335

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.