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MOST RECENT TESTS

Test #515 on by Jakub Linowski   Jan 31, 2024 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515

In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.

Test #511 on Online.metro-cc.ru by Andrey Andreev   Jan 09, 2024 Desktop Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #511 On Online.metro-cc.ru

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

Test #510 on Formelskin.de by Alexander Krieger   Dec 21, 2023 Mobile Home & Landing

Alexander Krieger Tested Pattern #26: Cart Reminder And Recently Viewed In Test #510 On Formelskin.de

In this experiment, users that did not complete a purchase and came back to the homepage were shown two different experiences. In the control, users would see the homepage (essentially having to restart the purchase flow). Whereas, in the variation, users would be shown a "Welcome Back" summary view with the completed steps shown as completed and a quick resume button to the next incomplete step. Impact on completed sales was measured.

Test #503 on by Jakub Linowski   Nov 05, 2023 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #36: Fewer Or More Results In Test #503

In this experiment, instead of showing 12 products per screen (with pagination), the variation showed all 42 products on a single screen. Impact on adds to cart and completed orders was measured.

Test #494 on Online.Metro-cc.ru by Andrey Andreev   Sep 20, 2023 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #26: Cart Reminder And Recently Viewed In Test #494 On Online.Metro-cc.ru

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

Test #474 on Rollbar.com by Mike Smith   May 27, 2023 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #4: Testimonials In Test #474 On Rollbar.com

In this experiment, 9 Twitter card style testimonials were appended onto the homepage of Rollbar. These were image / screenshots recreations without links to the actual tweets.

Test #473 on by Jakub Linowski   May 26, 2023 Desktop Home & Landing

Jakub Linowski Tested Pattern #19: Benefit Testimonials In Test #473

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

Test #471 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #471 On Expertinstitute.com

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

Test #472 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #472 On Expertinstitute.com

In this experiment, three video testimonials were added mid page onto a signup / lead form page.

Test #468 on Umbraco.com by Lars Skjold Iversen   Apr 28, 2023 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #6: Customer Star Ratings In Test #468 On Umbraco.com

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

Test #464 on Expertinstitute.com by Ardit Veliu   Mar 31, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #7: Social Counts In Test #464 On Expertinstitute.com

In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.

Test #455 on Expertinstitute.com by Ardit Veliu   Feb 16, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #117: Company Logos In Test #455 On Expertinstitute.com

In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.

Test #445 on Phorest.com by Sorcha Mullis   Dec 14, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com

In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.

Test #442 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #443 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile Home & Landing

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #439 on Designlab.com by Daniel Shapiro   Oct 31, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

Test #438 on Phorest.com by Sorcha Mullis   Oct 28, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com

In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions. 

 

Test #436 on Designlab.com by Daniel Shapiro   Oct 25, 2022 Desktop Mobile Home & Landing

Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com

In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.

Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".

In both cases, the numbers were accurate and dynamically updated.

Test #426 on Phorest.com by Sorcha Mullis   Aug 09, 2022 Desktop Mobile Home & Landing

Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com

In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.

Test #423 on Expertinstitute.com by Ardit Veliu   Jul 26, 2022 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com

In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).