All Latest 391 A/B Tests
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MOST RECENT TESTS
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Julian Gaviria Tested Pattern #102: Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Vito Mediavilla Tested Pattern #95: Product Previews In Test #219 On Mt.com
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).