All Latest 490 A/B Tests
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MOST RECENT TESTS
Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com
In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.
Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com
In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com
In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com
In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com
In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com
In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.
Stanley Zuo Tested Pattern #118: Category Images In Test #311 On Backstage.com
In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.
Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com
In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric.
Michal Fiech Tested Pattern #94: Visible Search In Test #305 On Volders.de
In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.
Daniel Shapiro Tested Pattern #41: Sticky Call To Action In Test #297 On Trydesignlab.com
In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.
Niels Hapke Tested Pattern #117: Company Logos In Test #288 On Kenhub.com
In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.
Alexander Krieger Tested Pattern #9: Multiple Steps In Test #286 On Volders.de
In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).
Lars Skjold Iversen Tested Pattern #79: Single Or Multiple Triggers In Test #279 On Umbraco.com
In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com
In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org
In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".
Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).