Pattern #26: Cart Reminder

Pattern Author: Jakub Linowski - Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Cart Reminder
  1. Add: Product Nudge Recognition

    After a person adds a product to their cart they might not be ready to purchase just then. This pattern reminds people of what they have added to cart. The reminder is shown site-wide on top level pages (home and product level), during the same session or on return visits. The reminder links to the individual products and allows a quick resume.

  2. Add: Expandable Products

    To allow for the reminder of multiple products that might have been abandoned, an additional expanded state shows such products in a list form.

Median Effects

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Progression

Ex: First Action

(1 tests)

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Leads

Ex: Leads, Quotes

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Signups

Ex: Trials

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

(2 tests)

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #26: Cart Reminder
Was Tested by Jakub Linowski

Test #347 Tested on An Anonymous Site Apr 07, 2021

Find Out How It Performed

Home & Landing Desktop, Mobile
  • Measured by adds to cart   |   p-val (?)

  • Measured by total sales   |   p-val (?)

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #35 Tested on An Anonymous Site Apr 01, 2016

Find Out How It Performed With 37,741 Visitors

Home & Landing
  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.