9 Tests By Alexander Krieger

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Test #286 on Volders.de by Alexander Krieger   Feb 28, 2020 Desktop Mobile

Alexander Krieger Tested Pattern #9: Multiple Steps In Test #286 On Volders.de

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

Test #280 on Volders.de by Alexander Krieger   Jan 24, 2020 Desktop Mobile

Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

Test #254 on Volders.de by Alexander Krieger   Aug 16, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #253 on Volders.de by Alexander Krieger   Aug 08, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #250 on Volders.de by Alexander Krieger   Jul 25, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #248 on Volders.de by Alexander Krieger   Jul 16, 2019 Desktop

Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #239 on Volders.de by Alexander Krieger   May 02, 2019 Desktop

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #227 on Volders.de by Alexander Krieger   Mar 04, 2019 Desktop

Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

Test #223 on Volders.de by Alexander Krieger   Feb 01, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.