Pattern #106: Back Buttons

Pattern Author: Alexander Krieger - CPO @ Volders

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Back Buttons
  1. Allow Going To A Previous Step Undos

    This pattern simply asks the question whether flows should allow users to go back to previous steps with a visible and prominent "back" button.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #106: Back Buttons
Was Tested On by Alexander Krieger

Test #250 Tested on by Alexander Krieger Alexander Jul 25, 2019

Find Out How It Performed With 16,894 Visitors

Signup Desktop, Mobile

  • Measured by successful form submits   |   p-val (?)

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.