Pattern #106: Back Buttons

Pattern Author: Alexander Krieger - CPO @ Volders

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Back Buttons
  1. Allow Going To A Previous Step Undos

    This pattern simply asks the question whether flows should allow users to go back to previous steps with a visible and prominent "back" button.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #106: Back Buttons
Was Tested On Volders.de by Alexander Krieger

Test #250 Tested on Volders.de by Alexander Krieger Alexander Jul 25, 2019

Find Out How It Performed With 16,894 Visitors

Signup Desktop, Mobile
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  • Measured by successful form submits   |   p-val (?)

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.