Pattern #106: Back Buttons

Pattern Author: Alexander Krieger - CPO @ Volders

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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0
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Almost Certain Winner
Back Buttons
  1. Allow Going To A Previous Step Undos

    This pattern simply asks the question whether flows should allow users to go back to previous steps with a visible and prominent "back" button.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #106: Back Buttons
Was Tested On Volders.de by Alexander Krieger

Test 250 Tested on Volders.de by Alexander Krieger Alexander Jul 25, 2019

Find Out How It Performed With 16,894 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful form submits   |   p-val (?)

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.