6 Tests By Daria Kurchinskaia

  Product Manager @ volders GmbH     Website

Tests

Test #442 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #443 on Volders.de by Daria Kurchinskaia   Nov 27, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

Test #435 on Volders.de by Daria Kurchinskaia   Oct 17, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de

In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).

Test #431 on Volders.de by Daria Kurchinskaia   Sep 23, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.

Test #428 on Volders.de by Daria Kurchinskaia   Aug 16, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #26: Cart Reminder In Test #428 On Volders.de

In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time. 

Test #422 on Volders.de by Daria Kurchinskaia   Jul 22, 2022 Desktop Mobile

Daria Kurchinskaia Tested Pattern #3: Fewer Form Fields In Test #422 On Volders.de

A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.