3 Tests By Gleb Hodorovskiy

  Co-founder of Conversionrate.store     Website


Test #396 on Depositphotos.com by Gleb Hodorovskiy   Feb 13, 2022 Desktop

Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com

In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.

Test #384 on Mariemur.com by Gleb Hodorovskiy   Nov 17, 2021 Mobile

Gleb Hodorovskiy Tested Pattern #103: Money Back Guarantee In Test #384 On Mariemur.com

In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.

Test #358 on Preply.com by Gleb Hodorovskiy   Jun 03, 2021 Desktop

Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.