Pattern #103: Money Back Guarantee

Pattern #103  Tested 2 timesFirst tested by Jakub Linowski Recently tested by Gleb Hodorovskiy on Nov 17, 2021

Based on 2 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Money Back Guarantee (Variant A) Money Back Guarantee (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

-

Signups

-

Engagement

?

Sales

(2 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(2 tests)

Tests

Pattern #103: Money Back Guarantee
Was Tested On Mariemur.com by Gleb Hodorovskiy

Replaced

Isolated

Test #384 on Mariemur.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Gleb Hodorovskiy Gleb    Nov 17, 2021 Test link

Find Out How It Performed With 93,248 Visitors

  • Measured by sales

In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Added

Isolated

Test #237 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski Jakub    Apr 29, 2019 Test link

Find Out How It Performed With 21,096 Visitors

  • Measured by adds to cart

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.