Pattern #63: Trust Seals

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Trust Seals
  1. Security & Trust Elements Reassurances

    This pattern suggests to communicate trust and security elements on a checkout screen. Some of the possible ways include: SSL references, security badges, and/or credit card & payment method brand elements.

Median Effects



Ex: First Action



Ex: Leads, Quotes

(1 tests)



Ex: Trials

(1 tests)



Ex: Future Action



Ex: Transactions

(3 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #63: Trust Seals
Was Tested On by Lars Skjold Iversen

Test #338 Tested on by Lars Skjold Iversen Lars Jan 29, 2021

Find Out How It Performed With 8,133 Visitors

Home & Landing Desktop, Mobile
  • Measured by trial starts   |   p-val (?)

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #159 Tested on Swimsuitsforall.... by Devesh Khanal Devesh Mar 11, 2018

Find Out How It Performed With 66,919 Visitors

  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

Test #51 Tested on by Aleksandr Elesev Aleksandr Oct 20, 2016

Find Out How It Performed With 14,269 Visitors

Checkout Desktop, Mobile
  • Measured by visits to thank you page   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.