6 Tests By Lars Skjold Iversen

  Marketer @ Umbraco     Website   Twitter

Tests

Test #338 on Umbraco.com by Lars Skjold Iversen   Jan 29, 2021 Desktop Mobile

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #328 on Umbraco.com by Lars Skjold Iversen   Dec 21, 2020 Desktop Mobile

Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

Test #308 on Umbraco.com by Lars Skjold Iversen   Jul 23, 2020 Desktop

Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

Test #294 on Umbraco.com by Lars Skjold Iversen   Apr 23, 2020 Desktop

Lars Skjold Iversen Tested Pattern #115: Pricing Comparison Table In Test #294 On Umbraco.com

In this experiment, plan properties on a pricing page were horizontally aligned (for easier comparison). More so, labels and values were also broken on separate lines.

Test #279 on Umbraco.com by Lars Skjold Iversen   Jan 16, 2020 Desktop Mobile

Lars Skjold Iversen Tested Pattern #79: Single Or Multiple Search Triggers In Test #279 On Umbraco.com

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

Test #276 on Umbraco.com by Lars Skjold Iversen   Dec 31, 2019 Desktop Mobile

Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").