Pattern #79: Mixed Search Cues
Pattern Inspired By Airbnb's Leaked Decision
Additional Search Criteria Choice
Instead of showing search cues from a single category (ex: fruit types), more search criteria is exposed (ex: fruits, food groups, inspirational content, recommendations, and fruits again in a different format). This provides users with more cues or categories to initiate their search and find what they are looking for.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.