Etsy A/B Tested And Implemented Related Products Thumbnails

Leak 3   |   Leaked from Etsy.com   |   Mar 30, 2019 Screen: Product Confirmed A/B Test

Showing related products might be considered popular practice by now. If a customer doesn't feel that a given product is exactly what they are looking for, somewhere at the bottom of a page they might get nudged with other hopefully relevant product options. In this leak we actually discovered that Etsy tested this precise idea and made an implementation decision in favor of showing related products. Hence Etsy learned something and so did you.

A - Jan 2, 2019 Screenshot
IMPLEMENTED Confirmed Mar 12, 2019
B - Jan 2, 2019 Screenshot

Highlighted UI Changes From This Leak

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    Notice at the bottom of a product page the addition of the "You may also like" product thumbnails. This leak we're going to tie as evidence in favor of the Mixed Search Cues pattern.

    0.5 Repeatability has been assigned to Pattern #79: Mixed Search Cues as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)

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