Etsy A/B Tests A Winning Shipping Timeline

Leak #65 from Etsy.com   |   Nov 24, 2020 Product

Etsy ran an interesting experiment on their product pages by trying to clarify the shipping process. In this a/b test we can see that the control version displayed a simple delivery range with text. Whereas the variation displayed a linear shipping timeline with 3 steps - possibly creating a stronger sense of urgency. Checking up on this a few months later, we detected that the variation was implemented.

A - Sep 10, 2020 Screenshot
IMPLEMENTED Confirmed Nov 24, 2020
B - Sep 10, 2020 Screenshot

Highlighted UI Changes From This Leak

  1. Detailed Shipping Timeline

    Here we can see the 3 stepped shipping timeline. The first step shows today's date and implies that everything else that follows is conditional on ordering today -  creating a possible urgency. The remaining steps communicate when the order dispatches and when it is delivered using approximate ranges. 

Previous Etsy's Product Leaks:

Leak 3

Etsy A/B Tested And Implemented Related Products Thumbnails   |   Leak 3   |   Mar 30, 2019

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How Etsy's Product Page Design Evolved Between 2019 And 2020   |   Leak 51   |   Apr 21, 2020

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Etsy's Product Quantity Options Receive A Confirmation From This A/B Test   |   Leak 61   |   Sep 10, 2020

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Etsy A/B Tests A Different Price Style   |   Leak 72   |   Oct 27, 2021

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Etsy A/B Tests Smaller & Shorter Product Titles   |   Leak 74   |   Dec 22, 2021

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Etsy A/B Tests Extra Product Collections   |   Leak 79   |   Apr 26, 2022

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Etsy A/B Tests And Implements Required Field Labels   |   Leak 85   |   Aug 16, 2022

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Etsy Rejects Additional Customer Review Filters After This A/B Test   |   Leak 88   |   Oct 25, 2022

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Etsy Discovers That Showing Price Ranges Might Be Inferior   |   Leak 90   |   Feb 21, 2023

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Etsy A/B Tests "In X Carts" Social Proof Message   |   Leak 91   |   Mar 1, 2023

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One Possible Reason Why Etsy's Floating Buy Box UI Was Rejected   |   Leak 98   |   Oct 16, 2023

Other Leaks From Etsy.com Include:

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Etsy Discovers A Better, Padded And Wider Search Bar In This A/B/C Test   |   Leak 44   |   Feb 10, 2020

Etsy A/B/C Tests The Left Column Vs Overlay Filters On Listing Pages   |   Leak 78   |   Mar 24, 2022

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Etsy Runs An A/B Test Suggesting That Less Isn't Necessarily More   |   Leak 80   |   May 10, 2022

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Etsy A/B Tests 5 Vs 4 Listing Tiles   |   Leak 83   |   Jul 7, 2022

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Etsy A/B Tests 3 Footer Variations With Their Story And Customer Support Links   |   Leak 105   |   Mar 26, 2024

Leak 106

Etsy A/B Tests This High Contrast Button Style   |   Leak 106   |   Apr 17, 2024

Comments

  • Atanas Zaprianov

    Atanas Zaprianov 3 years ago ↑1↓1

    This could also create a feeling of control/certainty in the buyer. They now know the range.
    In the same time, this also creates great expectations management. They hope for the best case but are not "angry" that it came later than expected as long as it is in the range.

    Reply