Etsy A/B Tests And Implements Required Field Labels

Leak #85 from   |   Aug 16, 2022 Product

Here is a very tiny a/b test from Etsy - the marking of two product personalization fields as required using red asterisks. If I had to guess, I'd expect the effect on checkouts was probably very small if any (based on the pattern data so far). Perhaps this change decreased the error rates? Either way, it now looks like the change (B) was also rolled out, so there might have been some good from it.

A - May 31, 2022 Screenshot
IMPLEMENTED Confirmed Aug 16, 2022
B - May 31, 2022 Screenshot

Highlighted UI Changes From This Leak

  1. Red Asterisks As Required Fields

    Two personalization fields have been marked as required using red asterisks.

    0.5 Repeatability has been assigned to Pattern #109: Required Field Labels as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)


  • Ivan

    Ivan 2 years ago 00

    Naturally, this is to reduce errors. Users look at the product, they like the product, they click the ATC button. Error! ;θ) I recommend them to replace dropdowns with buttons. Asterisks are like a poultice on a wooden leg.