Pattern #109: Required Field Labels

Pattern #109  Tested 3 timesTested by Julian Gaviria on Sep 09, 2019

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Required Field Labels (Variant A) Required Field Labels (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

?

Signups

(3 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

Tested on

Tests

Replaced

Isolated

Test #257 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Sep 09, 2019 Test link

Find Out How It Did With 5,739 Visitors

  • Measured by successful registrations

In this followup experiment, field labels without and with a marked asterisk were tested.

Get Access To See The Test Results

Added

Isolated

Test #256 Tested on An Anonymous Site    Aug 23, 2019 Test link

Find Out How It Did With 116,470 Visitors

  • Measured by successful registrations

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Get Access To See The Test Results

Added

Isolated

Test #255 on Thomasnet.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Julian Gaviria    Aug 22, 2019 Test link

Find Out How It Did With 5,977 Visitors

  • Measured by successful registrations

In this experiment, field labels without and with a marked asterisk were tested.

Get Access To See The Test Results

Leaks

Leak #85 from Etsy.com   |   Aug 16, 2022 Product

Etsy A/B Tests And Implements Required Field Labels

Here is a very tiny a/b test from Etsy - the marking of two product personalization fields as required using red asterisks. If I had to guess, I'd expect the effect on checkouts was probably very small if any (based on the pattern data so far). View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.