Pattern #109: Required Field Labels
Pattern #109 Tested 3 timesTested by Julian Gaviria on Sep 09, 2019
Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much
Measured by the sum of negative and positive tests.
Expected Median Effects Of B
Etsy A/B Tests And Implements Required Field Labels
Here is a very tiny a/b test from Etsy - the marking of two product personalization fields as required using red asterisks. If I had to guess, I'd expect the effect on checkouts was probably very small if any (based on the pattern data so far). View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.