Etsy A/B Tests Extra Product Collections
Etsy just completed a simple product page experiment. At the bottom of most of their product pages extra products were appended in the form of visual collections. Consistently with other similar evidence from extra triggers, it now seems like the variation did well and was implemented. I guess Etsy still hasn't reached an optimum in terms of adding more products to product pages as they tested something similar a few years back. The experiment ran on both desktop and mobile.
B - Apr 13, 2022 Screenshot
Highlighted UI Changes From This Leak
Notice the additional product collections at the bottom of the screen. These would typically link to product detail pages and open up in a new tab. Interestingly, they already had other sets of products such as "you may also like", "more from this shop" as well as "popular searches".
Do note how each set is styled somewhat differently - perhaps adding some beneficial visual friction?
0.5 Repeatability has been assigned to Pattern #79: Single Or Multiple Triggers as evidence that it's getting better
Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)