Pattern #79: Mixed Search Cues
Pattern Author:
Jakub Linowski
- Founder & Editor @ GoodUI.org - Inspired by Booking.com
Experimental Pattern
Based on imagination. But just how long until someone tests it? :)
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Additional Search Criteria Choice
Instead of showing a search cues from a single category (ex: fruit types), more search criteria is exposed (ex: fruits, food groups, inspirational content, recommendations, and fruits again in a different format). This provides users with more cues or categories to initiate their search and find what they are looking for.
Median Effects
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Engagement
Ex: Any Action / Visit
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Conversions
Ex: Signups, Leads
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Sales
Ex: Transactions, Upsells
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Revenue
Ex: AOV, LTV
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.