Pattern #79: Mixed Search Cues

Pattern Author: Jakub Linowski - Founder & Editor @ GoodUI.org - Inspired by Booking.com

Experimental Pattern

Based on imagination. But just how long until someone tests it? :)

Mixed Search Cues
  1. Additional Search Criteria Choice

    Instead of showing a search cues from a single category (ex: fruit types), more search criteria is exposed (ex: fruits, food groups, inspirational content, recommendations, and fruits again in a different format). This provides users with more cues or categories to initiate their search and find what they are looking for.

Median Effects

?

Engagement

Ex: Any Action / Visit

?

Conversions

Ex: Signups, Leads

?

Sales

Ex: Transactions, Upsells

?

Revenue

Ex: AOV, LTV

?

Retention

Ex: Return Visits

?

Referrals

Ex: Social Shares

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.