Pattern #79: Mixed Search Cues

Pattern Inspired By Airbnb's Leaked Decision

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Mixed Search Cues
  1. Additional Search Criteria Choice

    Instead of showing search cues from a single category (ex: fruit types), more search criteria is exposed (ex: fruits, food groups, inspirational content, recommendations, and fruits again in a different format). This provides users with more cues or categories to initiate their search and find what they are looking for.

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.