5 Tests By
Craig Kistler
Tests
Test #529 on
Jared.com
by
Craig Kistler
Apr 29, 2024
Mobile
Desktop
Craig Kistler Tested Pattern #55: Conversational Filters In Test #529 On Jared.com
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In this experiment, conversational filters were tested at the top of some listing pages. Instead of showing one set of product filters, customers were shown three sets of product questions. After selecting each answer, product results would narrow and update further down on the page. Impact on adds to cart and sales were measured.
Test #524 on
Jared.com
by
Craig Kistler
Mar 26, 2024
Mobile
Craig Kistler Tested Pattern #79: Single Or Multiple Triggers In Test #524 On Jared.com
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In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Test #509 on
Jared.com
by
Craig Kistler
Dec 18, 2023
Desktop
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com
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In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Test #500 on
Kayoutlet.com
by
Craig Kistler
Oct 25, 2023
Mobile
Craig Kistler Tested Pattern #7: Social Counts In Test #500 On Kayoutlet.com
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This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.
Test #497 on
Jared.com
by
Craig Kistler
Oct 16, 2023
Mobile
Craig Kistler Tested Pattern #7: Social Counts In Test #497 On Jared.com
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In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.