In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.

In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.

This was a replication attempt similar to experiment 497. A social proof message was added below add to cart buttons on product detail pages. Impact on adds to cart and transactions was measured.

In this experiment, a social proof message was added below add to cart buttons on product detail pages. The copy read "Hurry, X people have viewed this product". Impact on adds to cart and transactions was measured.