12 Tests By
Daniel Shapiro
Tests
Test #410 on
Designlab.com
by
Daniel Shapiro
May 05, 2022
Desktop
Mobile
Daniel Shapiro Tested Pattern #29: Surfaced Content In Test #410 On Designlab.com


Does linking to a product detail page help? Or should a homepage simply focus on generic lead generation? In this homepage experiment, the presence of a component with a link to a detailed course landing page was tested. Impact on course enrollments was measured.
Test #122 on
Designlab.com
by
Daniel Shapiro
Jan 22, 2022
Desktop
Mobile
Daniel Shapiro Tested Pattern #30: Authentic Photos In Test #122 On Designlab.com


In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.
Test #316 on
Trydesignlab.com
by
Daniel Shapiro
Sep 24, 2020
Desktop
Mobile
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com


In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Test #313 on
Trydesignlab.com
by
Daniel Shapiro
Aug 19, 2020
Desktop
Mobile
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com


In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.
Test #297 on
Trydesignlab.com
by
Daniel Shapiro
May 04, 2020
Desktop
Daniel Shapiro Tested Pattern #41: Sticky Call To Action In Test #297 On Trydesignlab.com


In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.
Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com


Test #172 on
Trydesignlab.com
by
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com


Test #141 on
Trydesignlab.com
by
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com


The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Test #137 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com


This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com


This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #110 on
Trydesignlab.com
by
Daniel Shapiro
Jul 01, 2017
Desktop
Daniel Shapiro Tested Pattern #14: Exposed Menu Options In Test #110 On Trydesignlab.com


Test #111 on
Trydesignlab.com
by
Daniel Shapiro
Jul 01, 2017
Desktop
Daniel Shapiro Tested Pattern #58: Full Height False Bottom In Test #111 On Trydesignlab.com

