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MOST RECENT TESTS

Test #276 on Umbraco.com by Lars Skjold Iversen   Dec 31, 2019 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com

In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").

Test #269 on Thomasnet.com by Julian Gaviria   Nov 15, 2019 Desktop Home & Landing

Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

Test #263 on Goodui.org by Jakub Linowski   Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #260 on Valkexclusief.nl by Online Dialogue   Sep 16, 2019 Desktop Home & Landing

Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #246 on Thomasnet.com by Julian Gaviria   Jun 12, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #243 on Goodui.org by Jakub Linowski   Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #239 on Volders.de by Alexander Krieger   May 02, 2019 Desktop Home & Landing

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #238 on Suzuki.be by Karl Gilis   May 01, 2019 Desktop Home & Landing

Karl Gilis Tested Pattern #104: Carousel Vs Static Grid Images In Test #238 On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #235 on Thomasnet.com by Julian Gaviria   Apr 02, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #102: Expanded Or Condensed Layout In Test #235 On Thomasnet.com

In this experiment, the layout was condensed from a taller to a shorter one.

Test #224 on by Alex James   Feb 11, 2019 Desktop Home & Landing

Alex James Tested Pattern #3: Fewer Form Fields In Test #224

This experiment reduced the search form by removing the distance field.

Test #218 on Yummly.com by Kimberly Cheung   Jan 14, 2019 Desktop Mobile Home & Landing

Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #219 on Mt.com by Vito Mediavilla   Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria   Jan 03, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com

Test #216 on Support.microsoft.co... by Ronny Kohavi   Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #210 on Bomgar.com by Lee Elkins   Nov 13, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #205 on Msn.com by Ronny Kohavi   Oct 25, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

Test #9 on by Rick Dawson   Sep 28, 2018 Desktop Mobile Home & Landing

Rick Dawson Tested Pattern #83: Progressive Fields In Test #9

Test #200 on Trydesignlab.com by Will Anderson   Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay   Sep 13, 2018 Desktop Mobile Home & Landing

Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #194 on Bomgar.com by Lee Elkins   Aug 08, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com