All Latest 499 A/B Tests
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MOST RECENT TESTS
Test #239 on
Volders.de
by
Alexander Krieger
May 02, 2019
Desktop
Home & Landing
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Test #238 on
Suzuki.be
by
Karl Gilis
May 01, 2019
Desktop
Home & Landing
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Test #235 on
Thomasnet.com
by
Julian Gaviria
Apr 02, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #102: Expanded Or Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Test #224 on
by
Alex James
Feb 11, 2019
Desktop
Home & Landing
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Test #218 on
Yummly.com
by
Kimberly Cheung
Jan 14, 2019
Desktop
Mobile
Home & Landing
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Test #219 on
Mt.com
by
Vito Mediavilla
Jan 14, 2019
Desktop
Mobile
Home & Landing
Vito Mediavilla Tested Pattern #95: Product Previews In Test #219 On Mt.com
Test #217 on
Thomasnet.com
by
Julian Gaviria
Jan 03, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com
Test #216 on
Support.microsoft.co...
by
Ronny Kohavi
Dec 21, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #210 on
Bomgar.com
by
Lee Elkins
Nov 13, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #205 on
Msn.com
by
Ronny Kohavi
Oct 25, 2018
Desktop
Home & Landing
Ronny Kohavi Tested Pattern #36: Fewer Or More Results In Test #205 On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Test #9 on
by
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #200 on
Trydesignlab.com
by
Will Anderson
Sep 14, 2018
Desktop
Mobile
Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #199 on
Freshegg.co.uk
by
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #194 on
Bomgar.com
by
Lee Elkins
Aug 08, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com
Test #188 on
Thomasnet.com
by
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #186 on
by
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com
Test #173 on
Rollbar.com
by
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Test #170 on
Goodui.org
by
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #166 on
Olark.com
by
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).