2 Tests By Will Anderson
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.