Pattern #52: How It Works

Pattern Author: Vlad Malik - UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
How It Works
  1. Add: Sequence Of Explained Steps Explaining

    This pattern aims to explain what a user ought to do in order to accomplish a goal. The assumption is that knowing each step is important and has value.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(2 tests)



Ex: Transactions, Upsells

(1 tests)






Ex: Return Visits



Ex: Social Shares


Pattern #52: How It Works
Was Tested On by Will Anderson

Test 200 Tested on by Will Anderson Will Sep 14, 2018

Find Out How It Performed With 33,802 Visitors

Home & Landing Desktop, Mobile
  • Measured by completed signups   |   p-val (?)

  • Measured by course enrolments (paid)   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test 23 Tested on by Justin Baer Oct 01, 2015

Find Out How It Performed With 4,743 Visitors

Home & Landing

  • Measured by visits to post-signup   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.