Pattern #104: Static Image Options

Pattern #104  Tested 1 timesTested by Karl Gilis on May 01, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
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-1
FLAT
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WINS

Measured by the sum of negative and positive tests.

A B
Static Image Options (Variant A) Static Image Options (Variant B)

Expected Median Effects Of B

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Progression

(1 tests)

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Leads

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Signups

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Engagement

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Sales

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Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #104: Static Image Options
Was Tested On Suzuki.be by Karl Gilis

Replaced

Isolated

Test # 238 on Suzuki.be by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Karl Gilis    May 01, 2019 Test link

Find Out How It Did

  • Measured by clicks on any options

Zoom In
A
B
Home & Landing

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Get Access To See The Test Results

Leaks

Leak #30 from Booking.com   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

A - Sep 25, 2019 IMPLEMENTED
B - Sep 25, 2019

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.