Pattern #102: Condensed Layout

Pattern Author: Julian Gaviria - Director of User Experience @thomasnet

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Condensed Layout
  1. Condensed Content

    This pattern raises the question whether a layout should contain more elaborate blocks of content, or more condensed ones.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads

(1 tests)



Ex: Transactions, Upsells






Ex: Return Visits



Ex: Social Shares


Pattern #102: Condensed Layout
Was Tested On by Julian Gaviria

Test #235 Tested on by Julian Gaviria Julian Apr 02, 2019

Find Out How It Performed With 11,567 Visitors

Home & Landing Desktop, Mobile

  • Measured by lead form completions on next screen   |   p-val (?)

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.