All Latest 534 A/B Tests

In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.

In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.

In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

In this experiment, a single long form was broken into at least 3 steps. 

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales. 

Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).

In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow. The signup modal would appear on listing pages after requests to contact a listed company. The idea was to prime users with benefits of signing up in order to increase their motivation to do so. The experiment measured the impact on the initial progression (to the step with the email form).

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

In this experiment a long form (A) was replaced with a progressive form interaction (B). Most of the form fields would appear in a grey-disabled style, until the prerequioste fields were first filled out.

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

In this experiment, a simple pulldown menu (for US state selection) was replaced with all state options shown as selectable buttons. The states were also abbreviated.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.