Pattern #123: Single Or Double Column Form Fields

Pattern Author: John Hickey - Digital Marketing Manager @ Fluke Calibration

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Single Or Double Column Form Fields
  1. Replace: Column Layout

    This pattern asks the questions whether form fields should be organized in single or more columns.

Median Effects

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Progression

Ex: First Action

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Leads

Ex: Leads, Quotes

(1 tests)

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Signups

Ex: Trials

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Engagement

Ex: Future Action

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Sales

Ex: Transactions

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #123: Single Or Double Column Form Fields
Was Tested On Us.flukecal.com by John Hickey

Test #352 Tested on Us.flukecal.com by John Hickey John May 11, 2021

Find Out How It Performed With 252 Visitors

Global Desktop
  • Measured by completed form submits   |   p-val (?)

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.