16 Tests By Rodrigo Maués

  Head of Product Design @ Anheuser-Busch InBev     Website   Twitter

Tests

Test #437 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Oct 28, 2022 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

- Variant A
- Variant B

In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form. 
Total Sample: 2,595,541 • Statistical Power at 5% MDE: 99.9%

Test #86 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Feb 28, 2021 Mobile Desktop X.X% Leads

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

- Variant A
- Variant B

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.
Total Sample: 101,914 • Statistical Power at 5% MDE: 43.5%

Test #99 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Sep 23, 2020 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #24: Visible Availability On Vivareal.com.br

- Variant A
- Variant B

In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.
Total Sample: 249,954 • Statistical Power at 5% MDE: 88.6%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop X.X% Leads

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,594,182 • Statistical Power at 5% MDE: 99.9%

Test #125 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 13, 2017 Desktop X.X% Leads

Rodrigo Tested Pattern #38: Faded Background Form On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,628,666 • Statistical Power at 5% MDE: 99.9%

Test #119 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop X.X% Leads

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 2,452,622 • Statistical Power at 5% MDE: 99.9%

Test #120 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop X.X% Leads

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 1,847,933 • Statistical Power at 5% MDE: 99.9%

Test #113 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Sep 01, 2017 Desktop X.X% Leads

Rodrigo Tested Pattern #31: Instant Filter Results On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 238,851 • Statistical Power at 5% MDE: 99.7%

Test #100 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Aug 01, 2017 Mobile X.X% Leads

Rodrigo Tested Pattern #20: Canned Response On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 203,704 • Statistical Power at 5% MDE: 52.6%

Test #102 on Vivareal.com.br by Rodrigo MauésRodrigo Maués May 02, 2017 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #24: Visible Availability On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 250,533 • Statistical Power at 5% MDE: 88.6%

Test #95 on Vivareal.com.br by Rodrigo MauésRodrigo Maués May 01, 2017 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 20,832 • Statistical Power at 5% MDE: 67.6%

Test #90 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Apr 01, 2017 Desktop X.X% Leads

Rodrigo Tested Pattern #13: Centered Forms & Buttons On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 18,408 • Statistical Power at 5% MDE: 52.4%

Test #85 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Mar 01, 2017 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 102,331 • Statistical Power at 5% MDE: 49.3%

Test #87 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Mar 01, 2017 Desktop Mobile X.X% Leads

Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 102,305 • Statistical Power at 5% MDE: 44%

Test #94 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Feb 01, 2017 Mobile Desktop X.X% Signups

Rodrigo Tested Pattern #14: Exposed Menu Options On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 20,709 • Statistical Power at 5% MDE: 63.7%

Test #80 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 03, 2017 Mobile X.X% Leads

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

- Variant A
- Variant B
Total Sample: 58,510 • Statistical Power at 5% MDE: 45.4%