Pattern #38: Faded Background Form
Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev
Add: Onfocus Background Fade
When a user focuses on a form, everything else around it fades. The fading can be done with a background overlay, or a fade.
Add: Exit Option
The focused form state also comes with an exit option which return the interfaces to the previous normal state.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.