Pattern #36: More Results

Pattern Author: Rodrigo Maués - Head of Product Design @ Anheuser-Busch InBev

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
More Results
  1. Add: More Results Choice

    This pattern simply suggests to show more results on a listing page.

Median Effects



Ex: First Action

(2 tests)



Ex: Leads, Quotes

(2 tests)



Ex: Trials



Ex: Future Action

(1 tests)



Ex: Transactions






Ex: Return Visits



Ex: Social Shares


Pattern #36: More Results
Was Tested On by Rodrigo Maués

Test #119 Tested on by Rodrigo Maués Rodrigo Nov 01, 2017

Find Out How It Performed With 2,452,622 Visitors

Listing Desktop
  • Measured by visits to any property page   |   p-val (?)

  • Measured by successful lead form submissions   |   p-val (?)

Get Access To See The Test Results

The Same Pattern Was Also Tested Here

Test #298 Tested on by V. Barros Peixoto Vinicius May 14, 2020

Find Out How It Performed With 1,907,053 Visitors

Listing Desktop, Mobile
  • Measured by successful lead contacts   |   p-val (?)

In this experiment on a listing page, the search was expanded to show more listings (variation B). Conditionally, if there were fewer than 36 results, set basic filters such as number bedrooms and bathrooms were expanded and appended to the results. Hence if someone chose 2 bedrooms and 2 bathrooms in variation A, they would only see listing with that filter. In variation B however they would first see the filtered results, and later they would also see results with 3 or more of each. 

Get Access To See The Test Results

Test #205 Tested on by Ronny Kohavi Ronny Oct 25, 2018

Find Out How It Performed

Home & Landing Desktop
  • Measured by clicks per user   |   p-val (?)

  • Measured by page views by user   |   p-val (?)

In this experiment, the carousel items were increased from 12 to 16.

Get Access To See The Test Results


Leak #30 from   |   Oct 28, 2019 Home & Landing

Booking's Homepage Carousel Experiment Fails As Predicted

I was glad to detect this carousel experiment that Booking recently ran on their homepage because we've already seen similar experiments fail in the past. Instead of showing 5 location tiles, they tested a version that only showed 3 tiles at a time with an ability to slide for more - a carousel. It wasn't the automatic slider type that would unleash the wrath of Karl Gilis, but it was a user-invoked slider nevertheless. View Leak

Leak #57 from   |   Jul 14, 2020 Product

Amazon Finally A/B Tests Their Full Vs. Fixed Width Layout In This Experiment

Amazon just completed this wonderful product page layout experiment. The experiment was visible on wider monitors where the main content column was set to either full width (control) or fixed to 1500 pixels (B variation). View Leak

Leak #64 from   |   Oct 19, 2020 Listing

Amazon A/B Tests The List Vs Grid Layout

A month ago I managed to detect this classic list vs grid layout experiment on two of Amazon's product listing pages. I learned that this a/b test ran at least on two random queries such as "tools for mechanics" and "sports gear". Today, the grid layout view now looks like it was implemented. View Leak

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.