Amazon A/B Tests The List Vs Grid Layout
A month ago I managed to detect this classic list vs grid layout experiment on two of Amazon's product listing pages. I learned that this a/b test ran at least on two random queries such as "tools for mechanics" and "sports gear". Today, the grid layout view now looks like it was implemented - providing some evidence in favor of list vs grid view pattern and more results.
Highlighted UI Changes From This Leak
List Vs Grid Layout
Variation B displayed all the same product tile information in a grid instead of a list view.
The number of results was also increased from 16 to 48.