Amazon A/B Tests The List Vs Grid Layout

Leak #64 from Amazon.com   |   Oct 19, 2020 Listing

A month ago I managed to detect this classic list vs grid layout experiment on two of Amazon's product listing pages. I learned that this a/b test ran at least on two random queries such as "tools for mechanics" and "sports gear". Today, the grid layout view now looks like it was implemented - providing some evidence in favor of list vs grid view pattern and more results.

A - Sep 5, 2020 Screenshot
IMPLEMENTED Confirmed Oct 19, 2020
B - Sep 5, 2020 Screenshot

Highlighted UI Changes From This Leak

  1. List Vs Grid Layout

    Variation B displayed all the same product tile information in a grid instead of a list view.

    0.5 Repeatability has been assigned to Pattern #37: List Vs. Grid View as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)

  2. More Results

    The number of results was also increased from 16 to 48.

    0.5 Repeatability has been assigned to Pattern #36: More Results as evidence that it's getting better

    Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)

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